I had to borrow the same codes and conventions used by Channel 4 on their website due to taking direct inspiration from their website due to my show being a product from E4.
Purple and Black Colour Scheme- BRAND IDENTITY. It was very important to maintain the black and purple colour scheme as those colours are directly linked to the Channel 4/E4 brand and in the TV world those colours are connoted with the Channel 4 brand, much like red with BBC.
Centralized design- The E4 website has a very centralised design with the website being divided by strips and rows down the website with different boxes and TV shows
Advertising- The real website is littered with other E4 shows to watch and advertising their other products however although it was crucial to maintain this to an extent, hence me having a 'More like this..' section to provide links to watch other E4 shows like mine, I used less than the E4 website as mine was focused on pushing the release of my new show rather than being a promotional tool for the channel itself.
Cast and Crew- As E4 don't have specific detailed pages with full run-downs of all their reality shows I also had to borrow conventions from the MTV website which has specific pages for each of their reality shows which is where I got the idea of a Cast and Crew page... They have an area for each of their shows to look at the names and pictures of the cast and crew and had interviews with certain people hence my Audio Visual element of my website...
Interview- Director- As it is a new show I thought it was important to have an interview with the person behind the show rather than on the screen. Someone who can advertise the show and has the best idea about what the show is all about and gives us opportunities to push more clips and moments from the first series that maybe wasn't in the released first 3-minutes as it feels like an exclusive.
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