Using a demographics table I identified that the audience for this documentary laid in between categories C2 and E. 16-25 year olds are the target audience because young students would want to see how other schools learn and organise themselves. Ex students of the school also might want to explore the progression of the school and be able to highlight the differences and similarities between when they attended. The main point however we think is that the youth can relate to the people being shown on the programme hence the varied representations in the show. The young audience finds themselves comparing their school life to the ones being shown on the screen.
The theme of Covid means it would still be enjoyable for the people at the upper range of 16-25 year olds too, as Covid has affected every person in the last 2 years and 2021's TV viewing figures showed that a Covid-themed programme proved to do well with viewing figures... with 'Finding Derek', ITV's Covid docs and the Casualty Covid special in the top 25 viewed TV shows of 2021.
We are also able to get a rough idea from Educating Yorkshire, fellow E4 school-based reality show, which had an identical target market and raked in regularly over 2million viewers.
Due to wanting to create a genre-hybrid it was important to watch, research and borrow from the most popular shows from both the Mock/Documentary genre and Reality Shows...
I focused my attentions on- Love Island (The modern hit for the bottom end of the demographic), Big Brother (The Original hit reality show for the upper end of my target audience), I'm A Celebrity (The timeless classic), The Office US (The best example of a hybrid genre- Mockumentary and Sitcom), The Office UK (The inspiration for the mockumentary hybrid and controversial characters... Brent-Inspiration), Drive to Survive (A popular documentary with interviews and ,manipulating real footage to create narratives/drama)
To see what I borrowed from each show I researched see C+C Production.
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